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New Stage

Client

Self-built brand

Year

2024 / 2026

Role

Everything

Deliverables

Identity · Apparel · Stickers · Posters

“The New Modern Classic.” New Stage is an automotive lifestyle brand built from zero: a serif monogram in a scene full of chrome decals. Identity, brand guidelines, apparel, stickers, air fresheners, posters, and every product photograph: one designer, the whole stack.

Rider in a New Stage tee beside a motorcycle

A classic serif in a vinyl-decal world.

Car culture defaults to italics and carbon fibre. New Stage runs the other way: an interlocked N/S monogram with old-print swashes, a three-colour system, and photography that treats builds like portraits.

New Stage wordmark and monogram lockups
Brand colour system with monogram variants
N S monogram study
Die-cut sticker centred on a forged wheel
Engraved wood air freshener hanging from a mirror
New Stage kanji tee on a motorcycle under garage light

Merch that gets worn out

Apparel · 2026 drop
Model in New Stage tee sitting on a Celica hood
New Stage long-sleeve detail
Apparel graphic detail
New Stage tee on location
2026 drop lifestyle shot
Framed New Stage livery poster on the wall
Sticker application detail

Every product photo is shot in-house, from wheels to garages to golden hour, so the merch lives where the brand lives. Nothing is mocked up.

Next project · 03 / 05

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