Jay C, Graphic Designer. Design that earns the second look.

Jay C Graphic Designer Portfolio · 2026
Jay C

Brand · Packaging · Print · Photo

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Selected work

01 · Index (2024 / 2026)
FirenZen storefront signage 2024 01 FirenZen Brand Identity · Rebrand A restaurant rebuilt from the sign down to the business cards: one mark drawn from Asian archways, carried across every surface. View project New Stage sticker on a forged wheel 2026 02 New Stage Brand World · Merch A self-built automotive brand: monogram, apparel graphics and a drop calendar that reads bigger than its budget. View project Summer Spiritz cans, Piña Paradise and Wasted Watermelon 2024 03 Summer Spiritz Packaging · Campaign Shelf presence engineered down to the barcode. Four flavours, one system, sold before anyone tasted it. View project New Stage race-livery poster illustration 2025 04 Poster Work Print · Poster Series Type-led posters for night meets and drops, built for real ink on real paper at real distance. View project Automotive detail, forged wheel and bodywork Ongoing 05 Photography Automotive · Editorial Shot and finished in-house. The image a brand deserves, made on location and graded to match the identity. View project

What I do

02 · Capabilities

One designer, end to end. Strategy-first identities and the systems that carry them, built to hold up in print, on shelf, and on screen.

  • 01

    Brand Identity

    Logos, systems, guidelines. Identities designed to be used, not framed.

  • 02

    Packaging Design

    Cans, boxes, labels: shelf presence engineered down to the barcode.

  • 03

    Print & Poster

    Editorial layouts and poster series with real ink on real paper.

  • 04

    Art Direction

    Concept through set: casting the image a brand deserves.

  • 05

    Photography

    Automotive and product photography, shot and finished in-house.

  • 06

    Merch & Apparel

    Graphics that survive the wash: apparel, stickers, print goods.

About

03 · The designer
Jay C, graphic designer, standing in front of the New Stage build

Jay C, the designer behind the work.

I’m Jonathan Chan, a graphic designer who treats every brand like it has to work for a living.

Born and raised in Ashburn, Virginia. My vision for graphic design is creating from passion and creative idealization, and to keep elevating and developing new designs, keeping it as human as possible. I hope to be a factor in creating new identities, as well as building and evolving brands and key aspects in design.

Based on the U.S. East Coast, working anywhere.

Kind words, real projects

04 · Proof
“Jay didn’t just redesign our logo. He rebuilt how the restaurant feels, from the sign to the business cards.”

FirenZen · Owner, Rebrand 2024

“The can design sold the product before anyone tasted it. Retail buyers noticed immediately.”

Summer Spiritz · Founder, Packaging 2024

“Every drop looks intentional. The brand reads bigger than it is, that’s all the design.”

New Stage · Brand Partner, 2026

FirenZenNew StageSummer Spiritz Independent Automotive ClientsPrint & Editorial

05 · Contact

Have a business worth looking at twice?

Tell me what you’re building. I take on a small number of projects at a time so each one gets the full attention it deserves.

Start a Project

Or email directly

Replies within 48 hours.